What Is Hotjar and How Does It Work?

Hotjar adds a tracking script to your website that records mouse movements, clicks, scrolling, and keystrokes (with sensitive fields automatically masked). You can watch session recordings, see click heatmaps, and deploy on-site surveys.

Hotjar can be made GDPR compliant with proper configuration. You need a cookie consent banner that gives users the option to opt out of Hotjar tracking. Hotjar automatically masks form fields and can suppress recordings for specific pages.

Yes — Hotjar's Basic plan is free and includes 35 daily sessions, unlimited heatmaps, and basic reports. The Business plan ($99/month) adds more sessions, filters, funnels, and team features.

A heatmap aggregates data from all visitors into a visual showing where people click, move their mouse, or scroll on a page. A session recording is a video replay of an individual user's visit — you watch exactly what they did.