Mailchimp is the most widely recognised email marketing platform but has become less competitive since reducing its free tier to 500 subscribers in 2022. The drag-and-drop editor is intuitive and the brand recognition means it integrates with almost every third-party tool. However, for creators and small businesses, ConvertKit and Beehiiv now offer better value. Mailchimp retains its lead for e-commerce brands who need its deep Shopify and WooCommerce integrations and predictive send-time optimisation.
- Most recognised platform — integrates with almost everything
- Excellent drag-and-drop email builder
- Strong e-commerce integrations with Shopify and WooCommerce
- Predictive send time and subject line optimisation
- Free tier reduced to 500 contacts — less generous than competitors
- Gets expensive quickly — $100+/mo at 10,000 contacts
- List-based model causes duplicate billing if contacts are in multiple lists
- Automation builder is complex compared to ConvertKit
Mailchimp Review: Features & Performance
Mailchimp is the world most widely used email marketing platform, with a generous free tier, drag-and-drop builder, and powerful automation.
Pros
- Most recognised platform — integrates with almost everything
- Excellent drag-and-drop email builder
- Strong e-commerce integrations with Shopify and WooCommerce
- Predictive send time and subject line optimisation
- Detailed analytics and A/B testing
- Good automation on higher plans
Cons
- Free tier reduced to 500 contacts — less generous than competitors
- Gets expensive quickly — $100+/mo at 10,000 contacts
- List-based model causes duplicate billing if contacts are in multiple lists
- Automation builder is complex compared to ConvertKit
- Customer support slow on lower plans
Our verdict
Mailchimp is the most widely recognised email marketing platform but has become less competitive since reducing its free tier to 500 subscribers in 2022. The drag-and-drop editor is intuitive and the brand recognition means it integrates with almost every third-party tool. However, for creators and small businesses, ConvertKit and Beehiiv now offer better value. Mailchimp retains its lead for e-commerce brands who need its deep Shopify and WooCommerce integrations and predictive send-time optimisation.
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