Surfshark One vs One+: Which Plan Should You Choose?

Surfshark now offers three distinct products: the base VPN at $2.49 per month, One at $3.99 per month with antivirus and breach monitoring, and One+ at $6.49 per month which adds Incogni data broker removal. The jump from One to One+ is $2.50 per month. Here is what that buys you and whether it is worth it.

What is Incogni?

Incogni is a data broker removal service. Data brokers are companies that collect personal information from public records, purchase histories, and social media, then sell it to marketers, employers, and anyone else willing to pay. Your home address, phone number, employment history, and income estimates are likely available from dozens of these companies right now.

Incogni automates the process of contacting these brokers and legally requesting they delete your data under GDPR, CCPA, and other privacy regulations. It monitors over 180 data brokers and handles re-removal requests automatically since brokers often re-add data after some time.

How well does Incogni actually work?

In our testing over 60 days, Incogni submitted removal requests to all brokers on their list within the first week. Within 30 days, roughly 60% of brokers had confirmed deletion. Within 60 days, the figure was around 80%. Some brokers dispute requests or take longer to process. Incogni follows up automatically on outstanding requests without any manual action required.

Who needs Incogni

If you have ever searched your name and found your personal information listed on sites like Whitepages, Spokeo, BeenVerified, or similar sites, Incogni will remove it. If you are a public-facing professional, someone who has experienced stalking or harassment, or simply someone who takes their privacy seriously, the removal service has clear value.

Who does not need Incogni

If you are not concerned about data broker exposure or you live in a region where data brokers are less prevalent, One+ adds limited value over One. In that case, save $2.50 per month and choose Surfshark One.

The price comparison

Incogni sold standalone costs $6.49 per month. Getting it bundled inside Surfshark One+ at the same price as standalone Incogni, with a full VPN and antivirus included, makes One+ excellent value for anyone who wants Incogni specifically.

Our recommendation

If data broker removal matters to you, choose One+. You are essentially getting the VPN and antivirus for free on top of what Incogni would cost standalone. If data broker removal is not a priority, choose One if you want antivirus bundled or the base VPN if you already have security software covered.